RefreshRank
Getting started
From install to decay queue in four steps. No signup form, no API keys.
2.1Install the plugin
Install RefreshRank from the WordPress plugin directory (Plugins → Add New → search "RefreshRank"), or download the zip from the plugin page and upload it via Plugins → Add New → Upload Plugin. Activate it. You'll find RefreshRank in the admin sidebar with two pages: Decay Queue and Settings.
Requirements: WordPress 6.5+, PHP 8.0+.
2.2Create your account
On RefreshRank → Settings, Step 1 offers two paths:
- Start free - one click creates a free account for this site. No email, no form. Your license key is generated and stored automatically.
- Already have a license key? - paste it and click Save & activate. Use this if you bought a plan or redeemed a promo code on another site and want to add this site to the same account.
2.3Connect Google Search Console
Step 2's Connect Search Console button opens Google's consent screen in a new tab. Sign in with the Google account that owns this site's Search Console property and grant read-only access. The connection happens entirely between Google and the RefreshRank service - tokens are stored on our servers and never on your WordPress site.
https://example.com/) and domain
properties (sc-domain:example.com) work.2.4Run your first sync
Step 3's Sync now pulls up to 16 months of search history - per-page clicks, impressions, click-through rate, and position in 28-day windows - and scores every page. The first sync can take a few minutes on large sites. After that, RefreshRank re-syncs automatically every day; manual syncs are limited to once per hour.
2.5Read your decay queue
Open RefreshRank → Decay Queue. Each row is a page with enough search history to score:
| Column | Meaning |
|---|---|
| Decay | 0-100. How sharply this page's search performance is declining. |
| Potential | Estimated win-back: how much traffic a refresh could recover. The queue is sorted by this. |
| Suggested | What the data suggests fixing - e.g. refresh content + FAQ or rewrite title/meta. |
On the free plan the queue is fully visible; the Rewrite button becomes available on paid plans. The queue caches for one hour, so changes after a sync can take up to an hour to appear (or immediately after you visit Settings).